SterlingCRE Advisors Marks 10 Years of Missoula MarketWatch with Record Attendance

Sterling Commercial Real Estate (SterlingCRE) recently hosted the 10th anniversary of Missoula MarketWatch™ on Tuesday, March 3rd, 2026, celebrating a decade of gathering and sharing commercial real estate insight with local business owners, investors, developers, and community leaders. This year’s event saw record registrations, reflecting the continued interest in understanding where the region’s commercial real estate market is heading.

The first MarketWatch was held in 2017, the same year SterlingCRE Advisors was founded by Matt Mellott, CCIM | SIOR. What started as a small effort to present local market data has grown into one of the region’s most anticipated conversations around commercial real estate.
 
“Our goal from the beginning was simple,” Mellott said. “We wanted to bring together the data and the real-world experience behind it. When people have a clearer understanding of what is happening in the market, they are better positioned to make good decisions.”

MarketWatch has always focused on more than just reporting numbers. SterlingCRE’s research team spends the year collecting and interpreting market information across Montana, studying trends in leasing, sales, development activity, and investment patterns. That research becomes the foundation for the MarketWatch presentation each year.

At the same time, the firm’s advisors bring perspective from the transactions happening in the market every day. Working directly with buyers, sellers, landlords, and tenants gives the team a practical understanding of how market conditions are playing out in real deals.

“MarketWatch reflects a year of gathering and analyzing market information,” said Sara Townsley, Research Director at SterlingCRE. “We track local leasing activity, sales, development trends, and investment patterns. Our goal is to turn that data into something meaningful so clients and stakeholders can better understand what is happening in the market.”

Since its founding in 2017, the Sterling organization has expanded to include SterlingCRE Advisors, SterlingCMG, and SterlingCIG, providing brokerage, commercial property management, and investment services for clients throughout Montana.
 
Today the organization serves clients statewide from offices in Missoula and Bozeman, with leadership that includes partners Claire Matten, CCIM | SIOR and Jessica Morina, CAM alongside Mellott.
 
As the state continues to grow and evolve, MarketWatch remains part of Sterling’s broader commitment to helping clients and stakeholders understand the forces shaping Montana’s commercial real estate market.
SterlingCRE Advisors
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