Sterling Commercial Real Estate (SterlingCRE) recently hosted the 10th anniversary of Missoula MarketWatch™ on Tuesday, March 3rd, 2026, celebrating a decade of gathering and sharing commercial real estate insight with local business owners, investors, developers, and community leaders. This year’s event saw record registrations, reflecting the continued interest in understanding where the region’s commercial real estate market is heading.
MarketWatch has always focused on more than just reporting numbers. SterlingCRE’s research team spends the year collecting and interpreting market information across Montana, studying trends in leasing, sales, development activity, and investment patterns. That research becomes the foundation for the MarketWatch presentation each year.
At the same time, the firm’s advisors bring perspective from the transactions happening in the market every day. Working directly with buyers, sellers, landlords, and tenants gives the team a practical understanding of how market conditions are playing out in real deals.
“MarketWatch reflects a year of gathering and analyzing market information,” said Sara Townsley, Research Director at SterlingCRE. “We track local leasing activity, sales, development trends, and investment patterns. Our goal is to turn that data into something meaningful so clients and stakeholders can better understand what is happening in the market.”