Success Story

SterlingCRE Turns a Renovation Into a Downtown Missoula Trophy Sale

123-127 East Main Street, Missoula, Montana

$9,950,000

List Price

±34,364 SF

Building Size

±0.35 Acres

Lot Size

Retail / Office

Asset Class

July 2026

Close Date

Onsite Parking  •  Ground Floor Retail  •  Upper Level Offices  •  Elevator Access  •  Fully Renovated

Exclusive seller representation

Claire Matten, CCIM | SIOR

Property Management

Jessica Morina, CAM

Positioning

The Assignment

The owners of the Radio Central Building brought in Claire Matten, CCIM | SIOR, to lead the leasing strategy that would turn a below-market rent roll into a sale-ready trophy asset.

Purchased in 2017, the original stone facade had been covered over, the interior was dated, and the rent roll was a patchwork of short-term, below-market gross leases spread across a ground-floor retail and upper-level office mix.

Turning a hundred-year-old landmark into a sale-ready trophy asset meant a full leasing overhaul and a major renovation, without losing the tenants already in place.

Renovation & Lease-Up

The Strategy

Before

Covered facade, below-market leases, dated systems and interiors

After

Restored facade, top-of-market NNN leases, modernized systems

The Trophy Sale

The Outcome

By closing, the property was 100% occupied, with a rent roll structured to hold its value through a sale. The sale outperformed the most recent downtown investment comparable by more than 180 basis points, in a challenging capital markets environment.

100%

Occupied at Closing

180+ bps

Outperformance vs. comparables

"SterlingCRE knows the market, knows the buyers, and has the data and marketing expertise to showcase the value of a trophy asset like Radio Central."

Own a Commercial Building in Montana?

SterlingCRE Advisors and SterlingCMG build value for owners across the state, from leasing and management to a sale when the timing’s right.

Ensure Commercial Real Estate Success
With Our Experienced Team By Your Side

Don’t let common pitfalls derail your commercial real estate ventures. From poor lease agreements to undervalued properties, navigating the complexities alone can lead to missed opportunities and financial setbacks. With SterlingCRE Advisors, you gain the expertise needed to avoid costly mistakes and unlock the full value of your investments.

Let us guide you towards sound decisions for your next transaction.

Whether buying, selling, or leasing, we’ll help you make the right moves to achieve your goals.

SterlingCRE Advisors
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